Volvo has announced it will electrify in part each of its new vehicles released from 2019 onward and has created a new marketing campaign to bring this message to the public. The Swedish automaker is centering its new marketing around the slogan, “and it shouldn’t take an act of Congress to make cars sustainable,” referencing its 1973 advertisement “it shouldn’t take an act of Congress to make cars safe.” Bryon Dorr at Gear Junkie writes, “Volvo sees electrification as the future of its environmental stewardship efforts.”
Volvo plans on releasing a new suite of plug-in, mild hybrid, and full electric vehicles, alongside electrified versions of its current offerings. The company has also stated it will no longer offer diesel for its S60 line, and may move away from the fuel completely in the near future. Read more.