Important Events in Paice's History

The history and events that have shaped Paice are chronicled in this timeline. Click on each entry to capture the full story.

Select a topic of interest below to filter the timeline events.

2017

Paice files ITC complaint against Ford

Paice files a complaint with the U.S. International Trade Commission (ITC) in February 2017 requesting an investigation into the infringement of Paice’s patents by hybrid vehicles Ford imports into the United States. Paice asks the ITC to permanently ban Ford from importing any infringing vehicles, including the Ford Fusion and Lincoln MKZ hybrids. Read the complaint.

2016

Paice is awarded U.S. Patent No. 9,463,698

Paice is awarded U.S. Patent No. 9,463,698 on October 11, 2016. It is the company’s 15th U.S. patent related to hybrid vehicle technology. View the patent.

2015

Paice is awarded U.S. Patent No. 9,050,972

Paice is awarded U.S. Patent No. 9,050,972 on June 9, 2015. It is the company’s 14th U.S. patent related to hybrid vehicle technology. View the patent.

2014

Paice is awarded U.S. Patent No. 8,630,761

Paice is awarded U.S. Patent No. 8,630,761 on January 14, 2014. It is the company’s 13th U.S. patent related to hybrid vehicle technology. View the patent.

2012

Ford introduces C-Max Hybrid

Ford introduced the C-Max Hybrid and C-Max Energi (a plug-in hybrid) at the International Auto Show in Detroit in January 2011. The cars, featuring Ford’s third generation hybrid powertrain, went on sale in the US in Fall 2012.

News Coverage
Road & Track: 2012 Ford C-Max Energi & C-Max Hybrid

 

2012

Paice is awarded U.S. Patent No. 8,214,097

Paice is awarded U.S. Patent No. 8,214,097. View the patent.

2011

Hyundai, Kia enter hybrid market

Hyundai and Kia enter the hybrid market in 2011. Hyundai introduces the Sonota Hybrid in February 2011 and Kia launches the Optima Hybrid in November 2011. Together, the companies combined to sell more hybrid cars in 2011 than anyone other than the Toyota Prius.

2010

Ford signs licensing agreement with Paice

Ford signs a licensing agreement with Paice on July 8, 2010. The limited agreement gives Ford the right to use the Paice Hyperdrive technology protected by U.S. Patent No. 5,343,970.

2009

The American Society for Mechanical Engineers honors Dr. Severinsky

The American Society for Mechanical Engineers presents Alex Severinsky with the Thomas A. Edison Patent Award in recognition of his hybrid electric vehicle inventions. This award recognizes the creativity of Paice’s invention because of its potential to significantly enhance an aspect of mechanical engineering.

 

2009

Paice patents ranked most important in hybrid industry

Griffith Hack, an Australian law firm specializing in intellectual property, conducts an independent analysis of 58,000 hybrid vehicle patents. The study ranks Paice patents as the most important in the hybrid industry. 

The study identified hundreds of patents with particular significance and ranked the 10 most important hybrid vehicle patents in the world. Paice claimed three of the top four spots — the ‘672 patent was ranked #1, the ‘970 patent was ranked #2, and the ‘391 patent was ranked #4. Paice’s ‘088 patent was ranked #7. No other company had more than one patent ranked in the top 10. The significance of Paice’s patents is the result of its early development of hybrid vehicle technology and its focus on system voltage and the method of control.

The study was updated in December 2010. View the 2010 report or the  original report published in 2009, available courtesy of Griffith Hack.

News Coverage
Green Patent Power: Griffith Hack Report Analyzes Hybrid Car Patents

 

2009

Paice is awarded U.S. Patent No. 7,597,164

Paice is awarded U.S. Patent No. 7,597,164 on October 6, 2009.

View the patent.

2009

Paice is awarded U.S. Patent No. 7,559,388

Paice is awarded U.S. Patent No. 7,559,388 on July 14, 2009.

View the patent.

2009

Paice is awarded U.S. Patent No. 7,520,353

Paice is awarded U.S. Patent No. 7,520,353 on April 21, 2009.

View the patent.

2009

Toyota introduces the third generation Prius

Toyota introduces the third generation Prius at the International Auto Show in Detroit in January 2009. Sales begin in Japan in May 2009.

News Coverage
NY Times: Hybrid Superstar Shines Brighter

“Few cars on the road today have been genuine game-changers, but the Toyota Prius is certainly high among those that are,” the NY Times reports. “Not only did the Prius help to prove that hybrid gas-electric powertrains can be feasible, reliable and desirable, the car has become the object of cultlike affection and a social statement. In the decade since the first Prius was introduced in the United States, more than 1.2 million have been sold worldwide.”

2008

Paice is awarded U.S. Patent No. 7,455,134

Paice is awarded U.S. Patent No. 7,455,134 on November 25, 2008.

View the patent.

2008

Ford unveils second generation of hybrid

Ford unveils the Ford Fusion Hybrid featuring its second generation hybrid powertrain at the LA Auto Show in November 2008. The Fusion has become Ford’s best selling hybrid.

News Coverage
Autoworld: New 2010 Ford Fusion Sport and Hybrid debut at the L.A. Show 2008

 

2008

University of Maryland honors Alex Severinsky

recognition

The University of Maryland inducts Alex Severinsky into the Clark School of Engineering’s Innovation Hall of Fame for his “pioneering work in the development of the Hyperdrive power-amplified internal combustion engine power train for hybrid vehicles.”

 

 

2008

Paice is awarded U.S. Patent No. 7,392,871

Paice is awarded U.S. Patent No. 7,392,871 on July 1, 2008.

View the patent.

2007

Paice is awarded U.S. Patent No. 7,237,634

Paice is awarded U.S. Patent No. 7,237,634 on July 3, 2007.

View the patent.

2006

Paice is awarded U.S. Patent No. 7,104,347

Paice is awarded U.S. Patent No. 7,104,347 on September 12, 2006.

View the patent.

2006

Robert Oswald named Paice CEO

kc-bobRobert Oswald, an automotive executive with 50+ years experience, is named Paice CEO. He has been a member of the Paice Board of Directors since 2001. Oswald previously served as Chairman, CEO and President at Robert Bosch Corporation, the world’s largest supplier of automotive components and systems.

The company’s founder, Alex Severinsky, becomes Chairman Emeritus. He remains actively involved in the company.

2006

Francie Keenan named Executive Chairman

FrancieParis2

Francie Keenan, Chief Financial Officer of The Abell Foundation, is named Executive Chairman of the Paice Board of Directors. She has played an active role in leading the company since The Abell Foundation first invested in Paice in 1998.

2004

Ford introduces its first hybrid

Ford enters the hybrid market in 2004. The Escape hybrid, the first hybrid SUV, is introduced at the 2003 New York International Auto Show.

News Coverage
ConceptCarz: Compromise Nothing wîth Ford Escape Hybrid

 

2004

Toyota introduces the second generation Prius

Toyota introduces an updated version of the Prius. It is named 2004 Motor Trend Car of the Year.

News Coverage
Motor Trend’s 2004 Car of the Year

“The all-new Toyota Prius, a roomy, feature-packed, and user-friendly gas/electric hybrid capable of delivering an astonishing 60 miles per gallon in city driving, is the 2004 Motor Trend Car of the Year,” the magazine declared. “Not only is it the first hybrid that an enthusiast can truly enjoy, it provides a tantalizing preview of a future where extreme fuel-efficiency, ultra-low emissions, and stirring performance will happily coexist in one package.”

2003

Paice presents at SAE Hybrid Conference

Paice presents alongside Toyota, Ford, Chrysler and others at the SAE Hybrid Conference in Troy, Michigan.

View the Paice presentation (“Cost-Effective Hybrid-Electric Powertrains”) by Alex Severinsky, Ted Louckes and Fred Frederiksen

View the Paice presentation (“Hybrids:Challenges and Keys to a Successful Program”) by Bob Templin

2003

Paice is awarded U.S. Patent No. 6,554,088

Paice is awarded U.S. Patent No. 6,554,088 on April 29, 2003. This patent was later ranked among the Top 10 most important patents in the world related to hybrid vehicle technology.

View the patent.

2002

Paice testifies before U.S. House committee

Paice testifies before the U.S. House Committee on Science, Subcommittee on Energy, on June 26, 2002. General Motors was among the other companies testifying before the committee.

View testimony

2002

Paice presents at key automotive conferences

Paice continues to demonstrate its hybrid leadership by presenting alongside Toyota, Ford, Honda and others at key automotive conferences in 2002:

Hybrid Vehicles and Energy Management, University of Braunschweig symposium in Braunschweig, Germany (February)
View the Paice presentation (“Effects of Lower Battery Voltage on Performance and Economics of the Hyperdrive Powertrain”) by Alex Severinsky, Ted Louckes, Bob Templin, Dave Poletta and Fred Frederiksen.

SAE World Congress in Detroit, Michigan (March)
View the abstract of the SAE paper (“Fuel Economy and Performance Impact of Hybrid Drive Systems in Light Trucks, Vans & SUVs”) by Dave Polletta, Ted Louckes and Alex Severinsky.

SAE Future Car Congress in Arlington, Virginia (June)
View the abstract of the SAE paper (“Hyperdrive as Powertrain Successor”) by Alex Severinsky, Ted Louckes, Bob Templin, Nat Adamson and Dave Polletta.

Center Auto Research Conference in Traverse City, Michigan (August)

Convergence International Congress & Exposition on Transportation Electronics in Detroit, Michigan (October)
View the SAE paper (“Electronics as the Cornerstone of Future Fuel-efficient and Clean Vehicles”) by Alex Severinsky, Ted Louckes, Bob Templin, and Fred Frederiksen.

2002

Paice is awarded U.S. Patent No. 6,338,391

Paice is awarded U.S. Patent No. 6,338,391 on January 15, 2002. This patent was later ranked the fourth most important patent in the world related to hybrid vehicle technology.

View the patent.

2001

Paice testifies before U.S. Senate

Paice testifies before the U.S. Senate Commerce, Science, and Transportation Committee on December 6, 2001. It was one of several companies — including Toyota, Ford, General Motors and DaimlerChrysler — to testify about efforts to improve fuel economy.

View testimony

View oral testimony

2001

Paice presents at national, international automotive conferences

Paice solidifies its hybrid vehicle expertise when it is asked to present at national international automotive conferences in Fall 2001:

13th Annual International Engine and Environment Conference in Graz, Austria (September)
View the Paice presentation (“The Hybrid: A Challenge and an Opportunity for IC Engines”) by Ted Louckes

International Electric Vehicle Symposium in Berlin, Germany (October)

SAE Truck and Bus Conference in Chicago, Illinois (November)
View the abstract of the SAE paper (“Fuel Economy and Performance Impact of Hybrid Drive Systems in Light Trucks, Vans & SUVs”) by Dave Polletta, Ted Louckes and Alex Severinsky

2001

Paice featured on Autoline Detroit television program

autoline-logo---black-on-w
Autoline Detroit, the popular weekly television show featuring John McElroy, aired a 30-minute interview with four Paice executives (Bob Templin, Robert Oswald, Ted Louckes and Alex Severinsky) in September 2001. The show was broadcast on public television stations across the United States.

McElroy opened the show by saying, “What if I were to tell you that there’s a new kind of hybrid technology that could double fuel economy, virtually eliminate emissions, work in the smallest car or the biggest SUV, and not cost a dime more than today’s power train. You’d be highly skeptical, wouldn’t you? So was I until I met some of the people who are behind this technology.”

Watch the show: Autoline Detroit with John McElroy, September 16, 2011

 

2001

Paice is awarded second patent

Paice is awarded its second patent (U.S. Patent No. 6,209,672) on April 3, 2001. This patent was later ranked as the most important patent in the world related to hybrid vehicle technology.

View the patent.

2000

Toyota introduces the Prius in the U.S.

Toyota introduces the Prius in the United States in June 2000. It was the first hybrid four-door sedan introduced in the U.S. Since 2000, Toyota has sold more than 1 million Toyota Prius vehicles in the U.S.

2000

Paice meets with automakers

Following the successful demonstration of its prototype in 1999, Paice embarked on a focused effort to promote its technology. From 2000 to 2003, Paice executives met with dozens of automakers and automotive suppliers to discuss the advantages of the Paice Hyperdrive system.

In many cases, Paice’s efforts advanced to the point of conducting preliminary engineering design work and joint development efforts. It met with some automakers several dozen times, showcasing its technology to CEOs, chief engineers and other top leaders.

1999

Paice unveils prototype, proves technology

innovation

Following a year of development with Lockheed Martin, Paice unveiled a prototype of the Paice Hyperdrive technology in October 1999 at Roush Industries’ testing facilities in Michigan. Several of the world’s leading automakers saw Paice show how it could dramatically improve fuel economy.

In dynamometer tests of a prototype simulating a Cadillac DeVille, gas mileage improved from 24 miles per gallon with a V8 engine to 44 miles per gallon with a 4 cylinder engine and hybrid electric system. All aspects of vehicle performance were maintained and emission levels were greatly reduced.

Link to data

1998

Abell Foundation invests in Paice

abell-foundation

The Abell Foundation, a non-profit organization based in Baltimore, makes an initial investment in Paice. The foundation has since invested more than $25 million to support Paice and the development of its technology.

1997

Toyota Prius is introduced in Japan

Toyota introduces the Prius, the first mass-produced hybrid vehicle, on December 10, 1997. It was only available in Japan.

Since then, Toyota has sold more than 5 million vehicles in the Prius family of hybrids.

News Coverage
Business Week: Japan’s Hybrid Cars

“Toyota was not just presenting the Prius, which goes on sale in Japan on Dec. 10. It was making a declaration–that the Prius would be the first of a new generation of Toyota cars whose engines would cut air pollution dramatically and boost fuel efficiency to spectacular levels. Toyota, in short, wants to launch and dominate a new “green” era for automobiles–and it will spend billions to do it.”

1994

Paice is awarded first patent

Paice is awarded its first patent (U.S. Patent No. 5,343,970) on September 6, 1994. The invention introduces the Hyperdrive powertrain system — a breakthrough that helped make hybrid vehicles commercially viable.

This patent was later ranked as the second most important patent in the world related to hybrid vehicle technology.

View the patent.

1993

U.S. launches Partnership for a New Generation of Vehicles (PNGV)

President Clinton launched the Partnership for a New Generation of Vehicles (PNGV) in September 1993, a joint research program between the federal government and the U.S. Council for Automotive Research, which included Chrysler, Ford, and General Motors. One of its primary goals: to develop fuel efficient cars capable of getting up to 80 miles per gallon. All three automakers developed a concept car using a hybrid powertrain. The partnership ended in 2002 and was replaced by Freedom CAR, an effort that focuses on fuel cell and hydrogen powered vehicles.

Interestingly, Toyota’s exclusion from PNGV prompted Chairman Eiji Toyoda to create a secret project called G21, Global Car for the 21st Century. This program led to the development of the Toyota Prius.

Paice met with PNGV representatives in July 2001 to discuss Paice’s hybrid technology.

 

1992

Severinsky accepted into incubator program at University of Maryland

While teaching at the University of Maryland’s Clark School of Engineering, Alex Severinsky is accepted into the University’s small company incubator program and begins to further develop his ideas surrounding hybrid technology.

1992

Paice is established

Alex Severinsky formally incorporates PAICE (Power Assisted Internal Combustion Engines) in 1992. Later that year, Paice files its first patent application.

1979

U.S. Oil Crisis sparks an idea

The second U.S. oil crisis leads to long lines for gasoline. While waiting in line, Alex Severinsky begins to develop the idea for a hybrid vehicle that can improve fuel efficiency.

1978

Alex Severinsky moves to the United States

dallas-on-horse
Alex Severinsky, an electrical engineer born in the Soviet Union, moves to the United States. He settles in Texas.