New marketing campaign to focus on hybrid performance

Lexus, the luxury automaker, has released a new campaign highlighting the performance gains offered in its hybrid models. The campaign, titled “Fast as h,” is meant to educate the customer on the capabilities and lower price points of Lexus’ new hybrids. The campaign is led by a commercial slated for television entitled “Cloudy with a Chance of Truth,” and opens with the following: “Of course a Lexus is powerful. But if you had any lingering doubts about the acceleration, horsepower and all-around performance of a Lexus hybrid, this should clear the air. When Lexus crafts hybrids, the result is fast as h. Now comparably priced to the rest of the lineup.”

The campaign will include print, digital, and television distribution. Read more.

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