Fuel economy remains an important consideration for car buyers

A new study from J.D. Power found that fuel economy remains the most influential factor among a majority of car shoppers.

“Consumers know that, although gas prices are low today, the cost of fuel will likely increase during the time they own their vehicle,” said Arianne Walker, senior director, automotive media & marketing at J.D. Power. “Clearly, consumers are considering the total cost of ownership when selecting their new vehicle.”

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