Through the first half of 2017, the Kia Niro is outselling the Hyundai Ioniq nearly 3-to-1. Ward’s Auto reports that Kia sold 12,676 Niro’s compared with 4,881 Ioniq’s since the vehicles were introduced in February.
The major difference between the vehicles: Kia opted to develop a CUV while Hyundai developed a more traditional mid-size sedan.
“We really from the beginning of the program did not want to do another Prius, Insight, Ioniq – a Leaf, a Volt – that sweeping-fast-aero-Kammback shape,” a Kia official said.